11Jul/100
Amazon introduces next generation Kindle DX for $379 – eReader price pressure good news for consumers
Amazon.com introduced the new latest generation Kindle DX and new lower price of $379, down from $489, and still with free 3G wireless--no monthly bills or annual contracts. Kindle DX is the 9.7-inch large screen member of Amazon's family of revolutionary portable readers. The new Kindle DX features a new graphite enclosure and an all new, high contrast electronic ink display with 50 percent better contrast for the clearest text and sharpest images.
"There's no turning back once you read on our beautiful new Kindle DX screen," said Steve Kessel, senior vice president, Amazon Kindle. "With 50 percent better contrast and darker fonts, you'll find it easier than ever to read wherever you happen to be, whether it's outside in bright sunlight or under the low light of your living room. We're excited to offer the new Kindle DX with free 3G wireless at the lower price of $379." The Kindle Store now has more than 620,000 books, including New Releases and 108 of 111New York Times bestsellers, starting at $9.99 or less. More than 200,000 books have been added to the U.S. Kindle Store in just the last six months, including the full selection of John Grisham titles. Over 1.8 million free, out-of-copyright, pre-1923 books are also available to read on Kindle, including classics such as "The Adventures of Sherlock Holmes," "Pride and Prejudice" and "Treasure Island." The new Kindle DX is available for pre-order starting today at http://www.amazon.com and it ships July 7. Good price is nice, however, will consumers pay for a single-purpose eReader over innovative Tablets? Send your thoughts to us at the Consumer Electronics Showcase
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