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22Dec/090

In-Vehicle Technology Revs Up for the 2010 International CES

The 2010 International CES®, the world’s largest consumer technology tradeshow, will showcase the latest in-vehicle technology, including an opening keynote by Ford president and chief executive officer, Alan Mulally, with the 2010 Ford Taurus as the show’s official car. The International CES returns to Las Vegas, January 7-10.

The 2010 CES will prominently feature the latest products and trends in in-vehicle technology including the Location Based Services (LBS) Spotlight, advancements in portable GPS, in-car video, wireless technology and integrated products for combining entertainment with navigation and security. Sales of in-vehicle technology are expected to top $9.3 billion in 2009.

“The 2010 CES is the can’t miss event for car technology, with more than 380 in-vehicle electronics exhibitors in North Hall,” said Karen Chupka, senior vice president, event and conferences, CEA. “Innovations abound within the in-vehicle technology space at CES.”

Ford’s Mulally will deliver his keynote address at 8:30 a.m. on Thursday, January 7, 2010, in the Hilton Center. CES’ major in-vehicle electronics exhibitors include: Directed Electronics, Dual Electronics Corporation, GM’s Onstar, InstallerNet Inc., Kenwood USA, Kia Motors, Metra, Mitek, Pioneer and Scosche. The North Hall of the Las Vegas Convention Center (LVCC) will be home to in-vehicle electronics and house the majority of mobile exhibitors. Visit the CEA conference portal for complete agenda, speaker and registration details

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